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TWIN INTL EVENTS IN MANILA!

JOIN TWO INTERNATIONAL CONFERENCES IN MANILA FOR TOURISM EDUCATORS AND STUDENTS: 1) PATA MANILA YOUTH FORUM; and 2) 1ST LPU INTL. HOSPITALITY AND TOURISM CONFERENCE!

The Pacific Asia Travel Association (PATA) has been the leading voice and authority on travel and tourism in the Asia Pacific region since 1951. On September 25-28 this year, the PATA Travel Mart returns to Manila for another grand event at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.

Through the initiative of PATA’s Education and Training Committee, the PATA 2012 Manila Youth Forum was conceptualized, targeting Tourism students from various local schools and those in the Asia-Pacific Region, and making additional use of the time the PATA officers will spend here during the Travel Mart. The forum will be held on September 27, 2012 at the JPL Hall of Freedom, Lyceum of the Philippines University (LPU), Manila.

It will be the first time a PATA Youth Forum will be held in Manila, and we, the College of International Tourism and Hospitality Management of the Lyceum of the Philippines University, have accepted the offer to host this one-day event.

Our goals in staging this event for the students are five-fold: to identify the role of PATA regionally; to define its strategic direction for the next 5 years; to let students connect with PATA’s “Next Gen” theme; to initiate linkages with other local and international Tourism students; and, to recommend future activities for member schools.

Topics of interest include: Introduction to PATA and the Next Gen, Innovation and Marketing - Why We Need to Think and Do Things Differently, Importance of Trade Shows, Introducing the ITB concept to Young Professionals, Social Media / PATA POWER, Crisis Prevention Management in Tourism, How PATA can Support your Career, Developing the Tourism Professional: Attitude, Knowledge and Skills, and Thrilla in Manila, Part II: Debate on the Future of Leadership in Travel and Tourism in the Emerging New World Order.

We extend an invitation for Tourism students then to attend the first-ever PATA 2012 Manila Youth Forum at our JPL Hall on September 27? Entrance tickets cost only P600 (US$15) each and include Lunch, two (2) snacks, a Conference Kit, a Certificate of Attendance, and entry to the PATA Travel Mart at SMX. For tickets/reservations, email [email protected] or call her at (632) 527-2744.

The accompanying eFlyer gives you more details on the event. If there is anything else you need clarification on, please feel free to contact us.

Thank you.

Very truly yours,


BOB ZOZOBRADO
Senior OIC
College of International Tourism and Hospitality Management

========================================================================

Lyceum of the Philippines University (LPU) – Manila, a recognized leader in Hospitality Education, celebrates its 60th year and will host the 1st LPU International Hospitality and Tourism Conference on October 24-25, 2012 at The BayLeaf Intramuros, Manila, Philippines.

Together with our Level 3 Accreditation from the Philippine Association of Colleges and Universities, Commission on Accreditation (PACUCOA), the first in the country and in the National Capital Region, the College of International Tourism and Hospitality Management of LPU-Manila has also been granted Center of Development status by the Commission on Higher Education. Recently, we were accredited as an International Center of Excellence in Tourism and Hospitality Education, the first and the only one in the country.

The theme for the 2-day event is Innovations and Diversity in Hospitality and Tourism. It is open to industry practitioners and academicians from Higher Education Institutions in the Philippines and those in the Asia-Pacific region.

For the Call for Papers, we are extending the paper submission as follows:

Abstract submission deadline - September 15
Notification due - September 30
Full paper submission - October 10

Topics of interest include, but are not limited to, tourism and hospitality principles and academic ethics of higher education, quality research on hospitality education, curriculum construction and teaching research, college students management and employment, higher education management, faculty management and higher education research on all levels of tourism and hospitality.

Guest of honor and keynote speaker is Secretary Ramon R. Jimenez, Jr. of the Department of Tourism.

May we invite you to join us in this milestone event? We are confident that you will find the various sessions very interesting and useful.

More details on the conference and our call for papers may be obtained from www.ihtc.lpu.edu.ph Reservations and ticket purchases may be made through us at (63 2) 527-2744, or through [email protected] Or Ms. Racquel R. Raymundo, Research Committee Chair, Trunkline: (63 2) 527-8251 to 58 loc. 117 Direct line: (63 2) 527-2744 Email [email protected]

If you want a personalized letter of invitation, do advise us by writing an email to our secretariat.

Sent by: Ma. Christina G. Aquino, President of the Council of Hotel and Restaurant Educators of the Philippines (COHREP), currently the Executive Director for Planning and Development of Lyceum of the Philippines University, Manila Campus, the Project Director for the LPU Dusit Thani Joint Program offering for CITHM and the Deputy Quality Management Representative. Email: [email protected]

Emailcast by:

Department of Tourism - Region III (Central Luzon)
Paskuhan Village, City of San Fernando, Pampanga, Philippines
Phone: (63 45) 961-2612 / 5617 / 625-8525
Email: [email protected]
Recipient (Best Ecotourism Project - Mt. Pinatubo): PATA Gold Intl Award 2001, Kalakbay Natl Award 2001, ASEANTA Intl Award 2002
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