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PATA Travel Mart 2012 opens at SMX

The Pacific Asia Travel Association (PATA) brings back its travel mart to Manila on September 25-28 at the SMX Convention Center, one of the country’s premier destinations for meetings, incentive travel, conventions and exhibitions (MICE) in Pasay City.

Established in Hawaii in 1951, the Pacific Asia Travel Association (PATA) is a membership association committed to promote the responsible development of travel and tourism in the Asia Pacific region.

Manila hosted the first ever PATA Travel Mart in 1978, where over 300 delegates gathered to experience Asia Pacific’s first industry trade event. In its return to Manila, the PTM is bigger and bolder with more than a thousand delegates registered to attend. Almost a hundred foreign and local multi-media representatives are ready to cover the PTM, as well as the PATA Executive Board and PATA Board Meeting which will be held at the Sofitel Philippine Plaza Hotel from September 27-30.

The PTM is the premier travel trade show of the tourism industry in the Asia Pacific region, offering unparalleled networking and contracting opportunities. Since its establishment, the PTM has attracted hundreds of international buyers and sellers of tourism products and services from all over the world. It provides a perfect opportunity to showcase and update the industry on global tourism outlook and trends.

As Honorary Chairman of the Philippine Host Organizing Committee, Tourism Secretary Ramon Jimenez, Jr. welcomes the foreign delegates headed by Eng. Joao Manuel Costa Antunes (2012-2014 PATA Chairman and Director of the Macau Government Tourist Office) and PATA CEO Martin J. Craig with Rick Anderson (PATA Vice Chairman and President & CEO of Tourism Vancouver; Bill Calderwood, PATA Secretary/Treasurer and Managing Director of The Ayre Group Consulting in Australia.

Participating sellers during the PTM are composed of National Tourism Organizations (NTOs), inbound operators, hotel chains, independent hotels and resorts, tourist transport leisure, special interest and M.I.C.E. establishments. Qualified buyers are committed decision-makers with proof of bona fide contracting responsibilities for the Asia Pacific region, while sellers enjoy loyalty discounts, prime space, and priority in the buyer-seller matching process. Buyer-meet-seller sessions include participants from the Middle East, Africa, Europe, and the Americas in addition to those in the Asia Pacific. The PTM ensures professional help and successful spread of the company’s brand including sponsorship opportunities and packages to generate additional corporate exposure.

In line with 2012 theme PATA Next Gen, the PTM will also share the latest global travel trends during the PATA Youth Forum at the Lyceum of the Philippines University on September 27 apart from the usual networking opportunities and buying and selling sessions.

“Manila has been the site of memorable meetings, trade shows, and exhibitions. We now draw on these experiences, as well as on our constant drive for excellence, to ensure that this year’s PATA Travel Mart and Executive Board Meetings are both successful and FUN. Since the Philippines’ membership in 1956, these joint PATA events have helped position the country as a premiere travel and business destination. We welcome this opportunity to showcase the Philippines as more fun to the rest of the world,” Tourism Secretary Ramon Jimenez enthused.

For further information, email [email protected] or visit

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Department of Tourism - Region III (Central Luzon)
Paskuhan Village, City of San Fernando, Pampanga, Philippines
Ronaldo P. Tiotuico - Regional Director
Phone: (63 45) 961-2612 / 5617 / 625-8525
Email: [email protected]
Recipient: PATA Gold Intl Award 2001, Kalakbay Natl Award 2001, ASEANTA Intl Award 2002 for Best Ecotourism Project
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