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One Town One Product Performance Report (2007)

One Town, One Product
OTOP Philippines Performance Report
2006 to 1st Sem 2007


The formulation and adoption of the One Town One Product (OTOP) National Strategic Plan, 2006-2010 provided the framework, strategic goals, targets; priorities, program performance strategies, and the comprehensive packages of assistance to SMEs.

As an identified national priority program of H.E. President Gloria Macapagal Arroyo, the OTOP Program is included in the Medium Term Philippine Development Plan 2004-2010. Its inclusion is a clear manifestation that the Philippine government shall further strengthen its commitment to foster the growth of SMEs as it continues to enhance the competitiveness of Philippine entrepreneurs and products and establish a definitive edge for them in both local and global markets.

Since its inception in late 2004 until the first semester of 2007, a total of 1,145 products have been initially selected with the concurrence of the concerned local government units (LGUs). It has generated a total of PhP3.95 billion in investments; 162,311 new jobs; PhP4.04 billion in domestic sales, and US$233.73 million in export sales. These figures demonstrate our progress in pursuing the desired targets of the program in terms of impact and outreach.

The partnerships forged with the key players, both from government and private sectors, have undoubtedly served as major factors for the Program's success. And we foresee greater program participation from all over the country as we commit to enhance cooperation among stakeholders, provide the needed impetus to sustain the entrepreneurial drive of our private sector base, and continue to build areas of convergence to address the diverse needs of our SMEs.

Through our continuing package of interventions in financing, marketing, training, product and technology development and access to business-related knowledge and information interventions, we hope to usher our SMEs to new and larger income opportunities, encourage them to continue to utilize, develop, hone and upgrade their skills and talents, create more jobs in their communities, and therefore empower them to help alleviate poverty, especially in the countryside through the OTOP Program.

Indeed, the huge array of unique products being generated by SMEs under the OTOP Program brings out the best that each province and region can offer to the world market. Crafted from a wide variety of local resources by innovative, creative and indigenous craftsmen, these products reflect the soul of each town, and the hopes and aspirations of its people.





The One Town One Product (OTOP) Philippines Program is a priority program of the Republic of the Philippines mandated to provide the stimulus and empowerment to the Small and Medium Enterprise (SME) nationwide as part of the nation's SME agenda. We are pleased to report on our achievements in this Performance Report for the period 2004 to the 1st semester of 2007.

For the period covered, the Department of Trade and Industry created, reinforced, and sustained the vital links needed to run the program. Our partnership with the Local Chief Executives, the principal catalysts in the roll out and implementation of the program, has been going strong. I am proud to report that from 16 regional model OTOP’s in 2004, we now have a total of 1,145 municipalities /cities as of June 2007 or from 11% to 70% LGU participation. We have also launched the OTOP program this year in the Autonomous Region of Muslim Mindanao (ARMM). We foresee maximum LGU involvement in the ensuing year as we, in the department, commit to intensify our advocacy efforts as the lead implementer of the program.

The Executive Summary reflects the gains the program has achieved during the performance period covered. The figures certainly indicate the contribution of the program based on projections laid out in the OTOP National Strategic Plan for the period 2006-2010. For the target period of 2006 in the plan, the program attained 96.71% in terms of job generation. Wide-ranging advocacy projects have created optimum level of awareness and now the program has become interactive through its official website www.otopphilippines.gov.ph.

We are confident that the program will deliver its expected part to poverty alleviation considering the intensified consciousness of all stakeholders in harmonizing plans and programs; forging of more linkages that would mainstream into the realization of the program's goals; continue creating an enabling environment for all the stakeholders; and, ensuring the sustained relevance of the program to the needs of the Small and Medium Enterprises.

We are proud of our achievements and none of these would have been possible without the relentless dedication and persistent work of the DTI officers nationwide, our government and private sector partners.



The country maybe riddled with more typhoons and problems with each year, but nothing seems to get in the way of the One Town, One Product (OTOP) Program creating a resounding bang in the industry sector under the Department of Trade and Industry's helm.

Since its inception in 2004, it has already generated PhP3.787B in investments, PhP4.565B in domestic sales, US$273M in export revenues, created 184,228 new jobs and sustained more than 16,000 SME's. It has become so popular, every Filipino or tourist who has come to the Philippines would most likely be able to name at least one of the 286 pasalubong centers scattered across the country, or most likely has been to any of the 1,970 OTOP market outlets.

From January to September of 2007, it was able to fork in PhP517.238M in investments, PhP1.465B in domestic sales and US$95M in exports, to generate 42,.001 jobs, support 942 new SME's, put up 137 pasalubong centers and 752 new market outlets, with current export figures remarkably surpassing the annual target by 29.12% three months before the year ends.

And the top performing regions? Central Luzon by landslide for job creation, Calabarzon by nearly 50% for export sales, Central Luzon once more for domestic sales, and SOCCSKARGEN by far for generated investments.

True, while the DTI and the local SME's are the first ones that come to mind with the mention of the program, its resounding success would not have been achieved without the commitment of LGU's and of other line agencies and partner organizations, whose assistance and support were indispensable during all the OTOP-related activities for the year, not least of which are the SME Week Celebration of July, the Manila FAME of October, the Teen Negosyo and the 33rd Philippine Business Conference and Expo also of October, and the OTOP Trade Fairs of Luzon, Visayan and Mindanao which have been held for two consecutive years now.

Other activities that brought the program fame, pride, and revenue, are the OTOP: Pride of the Regions in Makati, a showcase of Luzon OTOP products which closed with sales of PhP988,000, the OTOP Goes to Japan participated in by 97 SME's, the OTOP Kalayaan Fair still by the Luzon regions which earned PhP543,340, and the market matching activity with the Brunei Women Association that was held in October – activities the country's SME's have become whiz participants in, thanks to DTI's numerous local and national level capability-building activities.

And DTI support does not end there. Through the National OTOP Product Catalogue, the National Audio-Visual Presentation, the OTOP TV commercial and the original OTOP jingle, the office has had a hand in the program and its products' promotion. A National Pasalubong Center at Tiendesitas which will be opened on November 29 will serve as a one-stop store and showroom where products from all over the Philippine archipelago could be found and sampled. And through a partnership with the Development Bank of the Philippines, DTI created a special .credit facility for OTOP enterprises, which is capable of shouldering up to 90% of an OTOP project's total cost.

And even if the program's past accomplishments are already very impressive, plans and programs for 2008 only aim to surpass them.

The One Village, One Product program of Oita, Japan may have inspired neighboring countries, the Philippines included, to follow suit, but the Philippines has come far in innovating the program and implementing it in such a way that it caters to the unique needs of the Filipino businessman.


Ilocos Norte, Ilocos Sur, La Union, Pangasinan

What better way to introduce the Ilocandia than by stating that its OTOP sales have already surpassed the regions' annual target for the year by seven percent in as early as September? Apparently, Region I's OTOP products, which posted a whopping PhP75.08M in domestic sales in 2007, might even be more famous than its widely talked about beaches.

So dynamic is the DTI-Region I's support for the OTOP program that it could honestly claim that the region's OTOP SME's have participated in thirteen trade fairs, that they have five pasalubong centers where business continues to thrive, and that they have conducted numerous market matching activities and trainings. Proof of this is their
domestic sales, of course, which totaled to PhP1,647,074 in the OTOP Luzon Island Trade Fair alone, and the creation of 664 new jobs, which raised their total from 2,840 to 3,504 for the year.

Major locally-based trade fairs which also went down in history as successes include the 16th North Luzon Business Conference Cum OTOP Fair in San Fernando City, La Union in August, and the Panagyaman Trade Fair in Ilocos Sur in September. 18 trainings and demonstrations conducted by DTI-Ilocos were considered tremendous gains by their 329 OTOP SME participants. And the region promises to soon open a pasalubong center in the central business district of one of the region's busiest and most progressive cities, San Fernando.

Backtracking to 2006, a single regional fair, the "Rimat Ti Amianan,".earned PhP5, 596,912. And the DTI, predicting the presence of a large number of exhibitors and guests during the activity, conducted 18 techno demos in coordination with other line agencies during the duration. During the first OTOP Luzon Island Fair, Pangasinan products alone, not least of which is the Dagupan City bangus, bagged PhP124,756 in sales. And San Carlos City's DOREVI Handicraft, a reputable locally based bamboocraft manufacturer, through DTI's initiative, joined the Philippine International Trade Expo in Honolulu, Hawaii, and took home US$1,500 as revenue. Meanwhile, up in Ilocos Norte, Nana Rosa's Cornick was only among the SME's granted loans and supplemental funds through financial brokering and proposal preparation. While Ilocos Sur posted domestic sales of PhP423,000 during both the OTOP Luzon Island Fair and a sale of OTOP products at the Ilocos Sur Hotel, and its famous Vigan longanisa, which was showcased in the International Food Expo of 2006, gave 8 people jobs, generated PhP40,000 in investments and earned PhP94,000. And people from as far as Hawaii could attest that they don't only know about it, but that they've tasted it, as well, when it also participated in the exposition to Honolulu. All these and more one could now find in the two newly opened display centers in Vigan City. And going back south, the La Union's Fairest of 2006 in the Festival Supermall in Alabang generated an impressive PhP16,781,896.25 In sales.

Surfing in La Union's aggressive waves and strolling through Vigan's dreamy streets are just among the numerous items in a to-do list for a visit to Ilocos Region. But the ,last item, the end of the entire adventure, should always be shopping for OTOP pasalubongs.

As the goodies and crafts could easily prove to any visitor, it might just be the most essential to do of them all.


What will soon most likely be the most recommended stops of Region II are now open right at the Tuguegarao, City Airport, the Cagayan Valley OTOP Pavillion and the OTOP Furniture and Furnishings Storeroom. Locally produced furniture looking striking yet In place in modern-themed decor could be found at the showroom. Meanwhile, delectable food, adorable gift items and exquisite home furnishings are 16 seemingly endless supply in the pavilion. And they proved to be bestsellers, too — raking In PhP58, 901.50 in sales during only the first two months.

Not to be outshone, the agricultural terminal of Nueva Vizcaya farther south, DTI-Nueva Vizcaya's brainchild, brought in PhP32.5M in sales during the first quarter of 2007 alone.

The region's OTOP's also basked in attention during the numerous trade fairs conducted throughout 2007, not the least of which were the Panagyaman Festival, the Sarakat Festival, the Sambalt Cagayan Festival and the Batanes Trade, OTOP and Eco-Tourism Fair of 2007.

Realizing that the OTOP program cannot achieve success through promotion alone, DTI-Region 11 also takes care to ensure that OTOP SME's even at the remotest of locations have access to trainings that would enable them to turn out competitive products.The office also frequently opens opportunities for these SME's to benchmark from more successful firms in areas as far as Metro Manila and Southern Luzon through study and technology missions. With DTI assistance, the Yakon Tea packaging was improved to keep it abreast with competition in the fiercely cutthroat tea market. And Quirino's local entrepreneurs have been acquainted with the bar coding system, an indispensable requirement in the export industry.

All these not to mention that more than PhP6, 000,000.00 in loans and grants have been awarded to various locally-based SME's through the DTI-Cagayan Valley's initiative.

Think of Cagayan Valley, and what first comes to mind? Classic;furniture. Refreshing citrus. Beautiful fossilized flowers. Picturesque Batanes. All made more popular with each years through DTI-Region II's intensive OTOP promotion and development.


Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales

Through -DTI-Region AI's enthusiasm and commitment, the OTOP program generated PhP287.75M In investments and 20,159 jobs In Central Luzon, In just a span of eighteen months.

Every festival, such as lba, Zambales' Mango Festival, Nueva Ecijas's -IsInelas and Gatas ng Kalabaw Festivals, San Fernando City's Lantern festival and Sateen's Bag Festival, was an opportunity to shine for the region's OTOP's. These festivals combined with the region's 14 OTOP pasalubong centers and 94 market outlets, brought in PhP895.62M In sales In merely two years. And In 2006, DTI•Region III and a number of .Control Luzon's OTOP SME's did not consider distance as a hindrance when they participated In Likha Goes to Los Angeles last August of 2006, In the Parol Lantern Festival and Buy Pinoy Exporters' Fair in San Fran¬cisco in December 2006, and in the Taipei International Food Show last June, taking home with them US$4M In sales.

Of course, the tags, "Slempre Aurora," "Gating Bataan," "Tatak Bulakenyo," `Proudly Novo Eoijano," 11VIda Pampanga," "Tarlac's Very Own," and "Zambales Finest," which have been accredited In the provinces' brand development programs, added to their OTOPs' uniqueness and appeal.

The Increase In sales of OTOP products are no less than dramatic, and this could be greatly attributed not only to DTI-Region III's unwavering promotion, but also to its intensive product packaging development, which resulted to the Improvement of the packaging of 1,080 products, and its support to WE capability enhancement — 226 trainings benefiting 3,336 small entrepreneurs. And who would not be Inspired to make the best with the OTOP Central Luzon Awards of 2006? Definitely not Gapan Footwear, which bagged the prize.

It Is also through the regional office's consistent follow through that PhP21,62 in loans have been approved and released to 66 further encouraged SME's.

Musing at Pampangs's breathtaking lanterns and at everything else .Region III has to offer, one cannot really help but sigh In awe, "Ang gating ng Gitnang Luzon..." in his very own mother tongue.


Metro Manila may be the smallest region in the country, but it does not rank smallest when it comes to its number of accomplishments. The nation's capital may always be busy, but it is never too busy for the OTOP program.

In 2006, the NCR experienced major developments that have contributed to the successful implementation of the program. When Quezon City, for one, was declared through a city council resolution as the healthcare and wellness hub of the metropolis in March, two new health and wellness establishments were opened and quickly became popular — the Lambs Pediatric Wellness Clinic and the Philippine-Japan Wellness, Incorporated. DTI-NCR also tied up with the city LGU and other stakeholders for the conduct of the 17th Philippine Travel Marton September which effectively i ntroduced the city not only as a center for health and wellness but also for medical tourism. Meanwhile, Mandaluyong City, also recently dubbed as the "ICT Hub in Asia," hosted an Action Planning Workshop in April, which gave rise to the Executive Order creating the OTOP Project Management Office and OTOP Technical Working Group. An OTOP Strategic Planning Workshop at Pasay City held in May participated in by at least 15.of the region's most prominent SME's inspired them to develop their product and showcase them in the Pinoy Delikasi website. The Animated Design Training given to talented and promising individuals in the region produced a total of 22 graduates during the year, all of which have acquired gainful employment with the Top Peg Animation Creative Studio.

It is sung about and talked about all over the world. Manila... a place just as beautiful a s its famous name. The only place in the country where you can find practically anything and everything. And with the OTOP program, it dreams of offering much more.

With the OTOP program, the only limit to what Manila could still become is the imagination.


Posting US$1.320M in export sales, PhP78,973,327.00 in domestic sales., PhP90,155,800 in investments and 3,424 new jobs from 2006 to the first semester of 2007, DTI-Calabarzon could rightly claim that despite the. many challenges they came face to face with during the period, they were able to keep their OTOP's alive and punching.

This Is also largely due to the remarkably solid support the regional office received from Region lVa's LGU's, the other line agencies, financial Institutions and other stakeholders. The enthusiasm particularly of the local RDC for the program was manifest in its participation In Oita, Japa,410, One Village, One Product (OVOP) Program, which opened Japan's and rest of the International market's doors to Calabarzon's OTOP's.

The 1st Calabarzon OTOP Congress that was held in Laguna In 2006 was learning experience for local SME's, as it was graced by local chief executives who were knowledgeable in their very own OTOP's and their Improvement, some of the most prestigious being the paper -based .crafts:0 Paete, the burdang Taal, and the lambanog of Tayabas. In other trade fairs coordinated by DTI-Region lVa, such as the Calabarzon provincial fairs, and that the local SME's participated in through the office's initiative, like the SME Expo, the National Trade Fair, the International Food Exhibition and the OTOP Luzon island Fair, the region's OTOP's have been among the crowd favorites.

Like someone who has just downed a mug of Cavite's barako, Region iVa Is a hard region to keep down. And just like the coffee itself, its OTOP's are bard to forget.


Down south of Luzon are islands that are not quite part of Visayas just yet. And the fact that they are peculiarly mingling with Visayas islands In Itself already captures one's fascination. Not surprisingly, there are a million and one other reasons to be enamored by the islands of MIMAROPA.

The OTOP program promises to one day be as sturdy as Romblon's marble with the assistance of the, area's DTI regional office. Recently in May of 2007, the first phase of the OTOP Integrated Product Development Program was launched by DTI-MIMAROPA, and early in its implementation a total of 22 products underwent product development and labeling Improvement, an impressive 87 new designs have been introduced. The DTI also facilitated the nutritional analysis of the region's OTOP's, particularly the Iodized salt of Occidental Mindoro, Oriental Mindoro's banana chips, Palawan's roasted cashew and Romblon's peanut butter.

DTI's resolute promotion and support also resulted to a PhP4M investment In Occidental Mindoro for the development of a solar salt farm, which in turn provided 132 people jobs. It was also through the office's Initiative that an ,OTOP Pasalubong Center was set up in the Supercat Terminal in the Calapan City Sea Port, a strategic location with the magnitude of travelers from further down the map. And thanks to the regional office, MIMAROPA's OTOP's were not absent during the 2nd OTOP Luzon Island Trade Fair, and, as if to say this was not enough, DTI-Romblon also organized its local OTOP Trade Fair earlier during the year. Both, as well as the trade mission entitled MIMAROPA Business Rendezvous in November of 2006, were all chalked down as resounding successes for Region lVb's OTOP program.

Marinduque, Mindoro, Palawan and Romblon have been household names for the longest time, celebrated for their distinctive sights and riches. But with the region's OTOP program full blast, nothing stands in the way of MIMAROPA becoming more famous than it already is. With the region's OTOP program full blast, It Is ready to make the world know that its beaches, marble, and crocodiles codilis are not the only pieces In the package.


Region V's OTOP program ended 2006 with a blast, as it posted an 86% Increase in-einployment relative to the previous year and a 101% increase in product prototypes developed. But the feats do not end there. The pinangat of Camalig, Albay, won the International Food Exposition Trendy Award during the same year, five business outsourcing companies set up offices In Legaspi City, paving the dray to the creation of the Legaspi IT Park, and J. Emmanuel Pastries of Camarines "fur-partook in the ASEAN Food and Beverage Exhibition In Tokyo resulting to a visit by two Japanese buyers to Naga City.

With the cooperation and avid support of local SME's, the region's 11th OK Bikol Trade Fair In Metro Manila was just as successful as the rest, if not more so. And Bicol's OTOP's were show stealers, as well, in the OTOP Luzon Island Fair of 2007.

Region's V's 2006 was probably more fruitful than most, as its pineapple industry started to deliver its promise during the year. The dehydrated pineapple of Caayunan, passed BFD standards and was issued a certificate of product registration and a bar code subscription. A handwoven pifia cloth production center was also established in, Labo, Camarines Norte, along with a handmade paper production center.

And other OTOP's have not exactly been lagging behind. Catanduanes' abaca and tiger grass shone in the selling mission held in June through DTI-Region V's initiative, .as big buyers in the likes of MMDA and DBM have expressed interest in future p artnerships. Masbate launched new products through Morning Joy Seafoods ..Processing which is already widely popular for its processed crab meat. And last but not least, the region's frontrunning pasalubong item, the pill nut, which was adopted by Sta. Magdalena as its OTOP, is continually innovated in terms of packaging, in effect bringing in PhP5.74M in investments in 2006 alone. This only proves that the nut's marketing brand, the "Chosen Pill" should not be taken lightly. .And that Its dream of being the "Nut of this World" is not far from reach.

Undeniably, Bicol Region has more than just a beautiful volcano. And it is when you delve deeper that it gets more exciting.


Towards the middle of the Philippines lies Western Visayas, figuratively the country's heart whose numerous islands beat strong and steady. And at Boracay and during the Ati-Atihan, the revelries render the region's loud and literal.

But it is not only these that keep the region alive and festive. With DTI-Region VI's intensive promotion and support, Western Visayas OTOP's enjoy fame across the nation and outside of it. The region's 40 OTOP SME participants took home PhP2.220M in sales during the Visayas OTOP Fair of 2007, the highest figure among all the other Visayas regions, where the patrons were blown away by the capiz crafts and clay pots, which each bagged PhP700,000 In booked orders. 33.3 Exports visited the region during the affair, and were so impressed they took home Man, Antique and Iloilo products to promote abroad. The prospective sales that will be generated through this endeavor would definitely pad the US$241T export revenues already posted for the year. Man's Fruit Of Life booked an order from COCOTECH Quezon City amounting to PhP175, 000. The Man OTOP Corner, in which 35 OTOP products are now proudly showcased, recently opened at the Kalibo Airport Pasalubong Center. OTOP passion rippled towards the LGU's of lvisan and Mambusao in Capiz, which each got PhP500,000 for the development of their coconut-based OTOP's. And last but not least, focus group discussions with the Numancia, Kalibo and Banga OTOP SME's shed light on the Development Bank of the Philippines' micro-financing program for OTOP.

And while they were not the only participants, OTOP SME's were significant attractions during the international trade fairs participated in by the region, not least of which are the CITEM fair and the Cebu X, and during local trade fairs, as well, such as the Kalibo Ati-Atihan product Showcase and the 8th Man Pifia and Fiber Festival.

All these of course would not have been possible without painstaking trainings and product development efforts by the region's DTI offices.

Few probably know that Western Visayas also has Cordillera ranges — fewer than those who know of the beaches, at least. But as a matter of fact, the region does. This just goes to show that it practically has everything - highs, lows and, with the OTOP program, a lot more in between.


Right at the core of Visayan, one can find not only the Chocolsto:H14, but equally exceptional OTOP's. Think raffia. Blsayanq manok Genuine Filipino fashion. Central Visayas boasts of them all.

And through the assistance and coordination of DTI-Region VII, Central OTOP's got much deserved exposure In big trade fairs like the Sandugo Trade Fair of 2006, and the Visayas OTOP Fairs of 2006 and 2007, where they were so well-loved, they raked In more than PhP7.2M in sales. Oriental New' OTOP's participated in at least three other trade fairs, earning as high as PhP1,5M in the Bugiasan Trade Fair alone, and the ASEAN Paslwbo *&.s of 2006 In Manila was a shining moment for Cebu, whose OTOP's brought PhP99,680.00 9,680.00 In sales.

Region VII does not only have these to be proud of. Product development efforts are continual, and financial and technical support from other Ai0ors-,sre. overflowing, with DTI-Central Visayan' at the helm. Through the office% Bohol's loomweaving, pandan, bamboo, food packaging and projects received technical and financial support from the Philippine Australian Community Assistance Program in 2006 totaling to PhP17.4M. A mission to Manila and numerous trainings, have been sponsored for Siquijor's MSME's. Likewise, capability enhancing workshops and seminars have also been co ducted In the provinces of Oriental Negros and Cebu, and their OTOP SME’s along with Siquijor’s, also received grants and technical assistance from experts to come all the way from Canada.

A large number of Filipino and foreign tourists alike find themselves one time or another at a spot in Cebu, Bohol or Siquijor. And small wonder this is. This is one region where there is just so much to see. And in whose pasalubong centers there’s just so much to take home.


Another region that was blessed with the seas is Eastern Visayan - or better known as the region whose two main islands have been united by the San Juanico, Bridge.

Region VIII is also coconut heaven and home to the famous, binagol. But it; also speedily making a name in the seaweeds processing and handicraft industries, through the regional DTI's unwavering promotion and support. For a region that," seems inconspicuous next to its tourist magnet neighbors, it is nothing short of impressive when it comes to OTOP sales, posting as high as PhP4.47M in the first quarter of 2006 alone. it has successfully left a mark in Manila during the Bahandi 2006, an exclusive Eastern Visayas trade fair that was held in the SM Megamall, when it went home with PhP9M in sales over a five-day period, and almost a million pesos during the 2007 National Trade Fair, where it had to compete with many other regions in attendance. All these not to mention the other local trade fairs where the region participated and consistently earned six-figure amounts, such as the 1st and 2nd Visayan OTOP Trade Fairs, the OTOP Counter Exhibit, the Leyte Kasadyaan Trade Fair and the Agri-Aqua Fair. Other national affairs where the region's OTOP's made appearances and shone are the Allwan Festival in Pasay City in April of 2007 and the International Food Exhibit in May of the same year.

And in as far as Beijing, locals are feasting on Lola Concordia Agri-industrial Farm and Processing's dried mangoes. Thanks to a selling mission made possible by #* Department of Agriculture and DTI-Leyte, the local producer from Bato now receives PhP300,000 worth of orders monthly from China.

The region's successful OTOP program implementation is of course widely attributable to DTI-Eastern Visayas, which diligently conducted trainings and used historically significant dates, such as the Magellan Landing Anniversary and founding anniversary of Southern Leyte to its advantage in terms of OTOP product promotion and exposure. It also conducted benchmarking activities that only served to empower their local SME's.

With the help of DTI's OTOP program, the provinces of Eastern Visayas are literally jumping off the maps in our children's history books - to - through its delicacies and crafts, create a distinction, and stand out.


Our country is famous for the sardines it exports to Middle East, Malaysia and the United States, thanks to Region IX, a region known for fish and seaweeds, but not just for fish and seaweeds. These, along with abaca products and jewelry, have hand in hand created 8,953 jobs, generated PhP465.46M in investments, and brought in PhP700.677M In domestic sales and US$27.647M in export revenue in a very short span of two years.

Through DTI-Region IX's assistance, the OTOP's of the Zamboanga Peninsula participated In the Yamang Mindanao OTOP Island Fair of 2007, where the region not only surpassed the others' sales, but also bagged the Best Dressed Booth For Group Award. And never to allow anything to get in the way of the OTOP program's success in the region, DTI-Region IX initiated the amendment of Fishery Ordinance No. 2002-089, effectively reducing the shipment cost of sea weed. It also conducted a total of 37 productivity trainings and a number of briefings and information drives on licensing and quality requirements and SME policies and incentives, sponsored a local study mission for abaca entrepreneurs and gives continuous support to product development and promotion.

To think that the only thing colorful in Region IX is its vintas is to underestimate the Zamboanga Peninsula. For it is a place where colorful is used to describe not only the sights.


Who does not hope to be able to bask under the Camiguin sun one day? Who doesn't know that the pineapples commonly known as Dole are grown in the farms of Bukidnon? And who loves rivers and waterfalls, .and sailing down them in rustic little boats, or kayaks? Lanao del Norte, with its so many waters to choose from, in the perfect idyll for you.

Region X is undeniably one of the most beautiful regions in the nation, but it is fast becoming clear that it does not go by natural beauty alone. Blame it on its up and running OTOP program, With 134 OTOP trainings in less than, 2 years to its credit, Northern Mindanao's DTI office could justly boast that it has kept its abaca, banana and food processing industries just as lively as its tourism sector. It held and OTOP congress in September of 2007 which brought: together 95 abaca stakeholders in a planning and strategizing session, and, in the same period, an equally well-supported vegetable congress. The region, still with DTI's perseverance, was able to avail of numerous equipment, financial assistance and product development opportunities during the brief course of the OTOP program's implementation. And through the Mindanao Agriculture and Food Congress 2007, Yamang Mindanao 2007, provincial fairs and the region's pasalubong centers, the rest of the country has gotten acquainted with Northern Mindanao's remarkable OTOP products. In the Regional OTOP Trade Fair of 2007 alone, these commodities sold for a whopping PHP1 462,457.00. And it plans to — and will, bag more in sales with its newly developed regional catalog.

The question of which is more picture perfect — Northern Mindanao's scenery or its abaca crafts, will never have a unanimous answer — and DTI works to keep it that way. DTI-Region X promises to make sure that Northern Mindanao's breathtaking destinations will not be the only reasons the tourists will want to keep coming back.


The domain shared by the towering Mt. Apo and the equally majestic monkey eating eagle is home to gold and everything else yellow. This Is where what might as well be the most delectable mangoes and bananas In the world' be found — amongst other equally valuable treasures.

And DTI-Region XI takes care not to take this fact for granted. It, through consultative fora, company visits and other forms of support, ensures that Davao would always thrive in as far as the OTOP's it has to offer are concerned. DTI-Davao united the region's cardaba industry stakeholders in April of 2007, making it possible for them to discuss their concerns. It conducted and information session on design for Davao del Sur's fast rising cocogeotextile sector. In July, it assisted in the launch of the Davao Branding System, which facilitated the accreditation of eight SME's. During the same period, ten OTOP's went under the spotlight during an SME Showcase in Davao City, still with DTI's assistance. On August of the same year, the office helped conduct the Mindanao Trade Exposition, during which another three OTOP products became stars. Other occasions where the region's OTOP's captured the interest of thousands are the Yamang Mindanao Island Fair, the MTE International and the OTOP Mini Bazaar. And DTI-Davao Oriental is busy with the expansion of the land area devoted to the province's booming seaweed industry, not to mention in assisting the coconut sector. Everybody has probably heard of VCO. In all faith it has brought its business to Davao Oriental in 2006.

The region's OTOP's did some traveling, as well. During the year, Davao del Norte's CSI Trade Ventures went to a selling mission in Manila, and on a trade mission to Guangzhu, China. Davao Oriental's coconut oil was able to in the National Trade Fair in Manila, as well.

With its mouth-watering fruits and chocolates, exquisite textile and health giving produce, Davao in itself is a treasure chest. No wonder its name as high as that of its regal bird.


If one finds out that the Philippine tuna is familiar among the natives of Boston, or that its fruits are well-known in Belgium, he should not be surprised. Thanks to DTI-Region XII, SOCCSKARGEN was able to participate in the International Seafoods Show in Massachusetts on March of 2006, and in a trial shipment of fresh fruits to Brussels. Indonesia also had a "palate"- ial experience of tinagtag and banana chips during the International Trade Mission to Manado conducted by the regional office in September of 2006. And the Philippine-Japan Partnership Trade Fair of November 2006 brought in PhPI.76M in sales.

But let no one be misled into believing that the region's OTOP SME's only cater to the export market. Through the establishment of pasalubong counters in local areas and the creation of the "Buy Koronadal and South Cotabato Product Peddling Project," DTI and the region are instilling awareness of and pride in SOCCSKARGEN's products among Filipinos near and far. Overwhelming awareness and pride, it seems, judging from the PhP39.6M and PhP46.8M Region XII bagged in sales during the two Yamang Mindanao OTOP Island Fairs. All these not to mention the countless technical and financial assistance the DTI continues to offer the local SME's, not least of which is PhP6M fund sourced out for the recently launched marinated fish processing plant in the region.

While 12 is among the last numbers used on the regions of the Philippines, it could never be said that Region XII is at the bottom in the OTOP development race. And that it is only known as the home of the country's most celebrated boxer.


OTOP has literally gripped the entire Philippines like a craze, as It Is now part of the ARMM Regional Executive Agenda, and Filipinos from as far as Tawi-Tawi, have.-now adopted it as a household term.

The OTOP Program is a very young one in the ARMM having been. Launched only In March of 2007, but already numerous sectors have expressed support for the program, as the launch was attended by a large number of LGU's, heads of line agencies, NGO's, technical staff of local chief executives, media and DTI personnel from outside the region.

With the enthusiasm shown at the OTOP program's inception, it would be safe to assume that the region, in as far as the program is concerned, is one the rest of the world should be watching out for in the years to come.

Investment Employment
Generated Domestic
Sales Export
Sales Pasalubong
Centers OTOP Market Outlets SME’s
Total PhP3.787B 184,228 PhP4.565B US$273M 286 1,970 4,531
Jan-Sept2007 PhP517.238M 42,001 PhP1.465B US$95M 137 752 942

January to September 2007

CAR PhP7.1003M 750 PhP8.9013M
I 1,033 PhP75.083M US$0.386
III PhP122.348M 21,932 PhP506.196
IV-A PhP6.528M 413 PhP15.267M US$1.3583M
IV-B PhP2.923M 105 PhP3.303M US$47.8M
V PhP25.66M 1,938 PhP53.827M US$5.184M
VI PhP60.038 4,960 PhP151.154M US$4.366M
VII PhP1.030M 272 PhP31.053
VIII PhP5.643M 942 PhP6.16
IX 5,761 PhP431.261M
X PhP6.106M 348 PhP15.401M US$24.349
XI PhP45.566 1,049 PhP129.441M US$2.170M
XII PhP234.3M 1,389 PhP15.157M US$3M
CARAGA 1,109 PhP23.138M US$6.095M

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